News

Simon Fuller’s Hulu series is good news for digital content producers

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.
February 10, 2010

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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