News

Simon Fuller’s Hulu series is good news for digital content producers

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.
February 10, 2010

If I Can Dream, the upcoming docusoap from 19 Entertainment that boasts a live stream on Hulu and interactive options, is also being applauded for its integrated partnerships. Both Pepsi and Ford are on board as partners, which could lead to both product placement and branded underwriting, according to an article from Tubefilter.com. Finding revenue for original online content is something that can be encouraging to digital entertainment content producers, since bringing in dollars via the Web is still a major issue.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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