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Nielsen study examines attitudes about paying for online content

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The 'Changing Models: A Global Perspective on Paying for Content Online' study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.
February 17, 2010

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The ‘Changing Models: A Global Perspective on Paying for Content Online’ study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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