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Nielsen study examines attitudes about paying for online content

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The 'Changing Models: A Global Perspective on Paying for Content Online' study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.
February 17, 2010

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The ‘Changing Models: A Global Perspective on Paying for Content Online’ study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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