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Nielsen study examines attitudes about paying for online content

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The 'Changing Models: A Global Perspective on Paying for Content Online' study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.
February 17, 2010

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The ‘Changing Models: A Global Perspective on Paying for Content Online’ study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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