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Nielsen study examines attitudes about paying for online content

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The 'Changing Models: A Global Perspective on Paying for Content Online' study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.
February 17, 2010

A Nielsen study has polled almost 30,000 people from around the world about pay models for the Internet, and no surprise here, the consensus is that free is the preferred model. The ‘Changing Models: A Global Perspective on Paying for Content Online’ study also reveals that almost 80% of people surveyed believe that if they are subscribers to a newspaper, TV or radio service, they should also get its online content for free.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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