News

ITV takes brands mobile

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios' mobile shop will allow fans of the company's more popular TV shows, including I'm A Celebrity... Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop's web-based storefront for direct download to a mobile.
February 18, 2010

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios’ mobile shop will allow fans of the company’s more popular TV shows, including I’m A Celebrity… Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop’s web-based storefront for direct download to a mobile.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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