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ITV takes brands mobile

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios' mobile shop will allow fans of the company's more popular TV shows, including I'm A Celebrity... Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop's web-based storefront for direct download to a mobile.
February 18, 2010

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios’ mobile shop will allow fans of the company’s more popular TV shows, including I’m A Celebrity… Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop’s web-based storefront for direct download to a mobile.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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