News

ITV takes brands mobile

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios' mobile shop will allow fans of the company's more popular TV shows, including I'm A Celebrity... Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop's web-based storefront for direct download to a mobile.
February 18, 2010

ITV Studios Digital Productions today launched a new online shop dedicated to mobile product. As part of its strategy to develop and distribute commercial product and content for different platforms, ITV Studios’ mobile shop will allow fans of the company’s more popular TV shows, including I’m A Celebrity… Get Me Out of Here!, Dancing on Ice and Loose Women, access to merchandise to personalize their phones. Content available includes over 40 ringtones, 70 wallpapers and 13 screensavers. Each download costs £1.50 and can be purchased from the ITV mobile shop’s web-based storefront for direct download to a mobile.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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