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m4e AG adds new head of licensing

Grünwald-based brand management and media company m4e AG today announced Bernd Conrad will join the company as head of licensing. When Conrad starts his new position March 1 he will be responsible for the company's licensing management. Conrad joins m4e AG having most recently worked at TV Loonland AG, where he served as head of licensing & merchandising, overseeing the company's licensing and merchandising activities within the German-speaking territories as well as coordinating international concerns. Prior to that he was at Jetix Consumer Products Germany as licensing director, handling merchandising and home video for the German-speaking region.
February 25, 2010

Grünwald-based brand management and media company m4e AG today announced Bernd Conrad will join the company as head of licensing. When Conrad starts his new position March 1 he will be responsible for the company’s licensing management. Conrad joins m4e AG having most recently worked at TV Loonland AG, where he served as head of licensing & merchandising, overseeing the company’s licensing and merchandising activities within the German-speaking territories as well as coordinating international concerns. Prior to that he was at Jetix Consumer Products Germany as licensing director, handling merchandising and home video for the German-speaking region.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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