TV

Embassy Row producing transmedia project for SPT’s Animax

Production has begun on in the QUBE, a new transmedia entertainment magazine-style property created for Sony Pictures Television's global Animax channel.
February 25, 2010

Production has begun on in the QUBE, a new transmedia entertainment magazine-style property created for Sony Pictures Television’s global Animax channel. The HD series, designed for distribution across TV, web, mobile and console, is produced by Embassy Row with president Michael Davies as executive producer, and will be distributed by Sony Pictures Television. It’s the first original series created for the Animax channel, currently available in over 60 countries globally. ‘in the QUBE will reflect contemporary youth culture and lifestyle, highlighting both emerging and popular entertainment, as well as a wide array of lifestyle technologies that will engage its audience,’ says Davies.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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