Planet Green to launch Verge and 24-hour schedule

March 10, 2010 by Lindsay Gibb

As announced during its TCA presentation in January, Planet Green is gearing up to introduce a 24-hour schedule and launch Verge, its new primetime programming block. The channel announced today that the block, which will air seven days a week on the network, will start on Monday, March 29 as will the new 24-hour schedule.

According to Planet Green, Verge ‘champions the misfits, mavericks and innovators who challenge the status quo and are on the verge of changing their world and creating a better tomorrow.’ The first week of programming will include the world premiere of Future Food, a series which follows Moto Restaurant’s Homaro Cantu and Ben Roche as they move between the kitchen, the laboratory and the streets of Chicago to discover the future of food.

‘We’re expanding our network dialogue to include stories of passionate people doing forward-thinking things,’ said president and general manager of Plant Green, Laura Michalchyshyn via a statement issued by parent company Discovery Communications. ‘These are the change makers who are inspiring us to think differently, sustainably and positively for the future – whether they’re chefs, urbanites-cum-farmers, fashion designers or technological innovators. Audiences will be amazed by their stories.’

Planet Green promises an eclectic and diverse look for the new programming block, featuring a refreshed graphics package that will reflect, according to Planet Green, a network that ‘looks, feels and sounds unique and never takes itself too seriously.’ Other programs that will air in Verge’s first week include Morgan Spurlock’s 30 Days; Conviction Kitchen; realscreen‘s MIPCOM Best in Show pick Blood, Sweat and Takeaways, Operation Wild and Living with Ed, which follows the eco-friendly adventures of Ed Begley Jr. Later in the spring Verge will premiere the new series The Fabulous Beekman Boys and the third seasons of Greensburg and Wa$ted.