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MIPTV’s Content 360 Challenge gets record submissions

MIPTV's cross media challenge has selected 24 digital content creators from a record number of submissions. The fifth edition of Content 360 had a total of 611 projects and videos submitted. They came from 44 countries, 19 of which were represented for the first time in the competition, including Denmark, Russia, China, Poland, Turkey and Japan. Content 360 saw a 61% rise in the number of submissions compared to last year. All the finalists will pitch their projects to a panel of executives from the audiovisual digital and advertising sectors during live pitch sessions held in Cannes during MIPTV.
March 24, 2010

MIPTV’s cross media challenge has selected 24 digital content creators from a record number of submissions. The fifth edition of Content 360 had a total of 611 projects and videos submitted. They came from 44 countries, 19 of which were represented for the first time in the competition, including Denmark, Russia, China, Poland, Turkey and Japan. Content 360 saw a 61% rise in the number of submissions compared to last year. All the finalists will pitch their projects to a panel of executives from the audiovisual digital and advertising sectors during live pitch sessions held in Cannes during MIPTV. Partners for the challenge include Ogilvy and its client Coca-Cola, TF1, the European Commission with Dailymotion, National Film Board of Canada (NFB) and the Korea Communications Commission (KCC).

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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