TV

Zodiak Entertainment bringing ‘One World’ to MIPTV

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month.
March 26, 2010

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month. The primetime entertainment show, produced as a pilot for TV4 Sweden, challenges celebrities to interpret a chosen theme through an event created by fans and supporters. One ‘act’ – be it a flash mob, prank or what have you – is shown live while others are taped earlier in the week. Viewers then choose their favorite event, leading to the elimination of a celeb. The program is a collaboration between three Group companies: Mastiff Sweden, Mastiff Denmark and Miami-based RM 5to Elemento, with creative input from Zodiak Distillery and interactive support from the Group’s digital arm Neo Network in Italy.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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