Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month. The primetime entertainment show, produced as a pilot for TV4 Sweden, challenges celebrities to interpret a chosen theme through an event created by fans and supporters. One ‘act’ – be it a flash mob, prank or what have you – is shown live while others are taped earlier in the week. Viewers then choose their favorite event, leading to the elimination of a celeb. The program is a collaboration between three Group companies: Mastiff Sweden, Mastiff Denmark and Miami-based RM 5to Elemento, with creative input from Zodiak Distillery and interactive support from the Group’s digital arm Neo Network in Italy.
- MIPCOM ’18