TV

Zodiak Entertainment bringing ‘One World’ to MIPTV

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month.
March 26, 2010

Zodiak Entertainment Distribution will be launching One World, a new format produced by three companies within the Zodiak Entertainment Group, at MIPTV next month. The primetime entertainment show, produced as a pilot for TV4 Sweden, challenges celebrities to interpret a chosen theme through an event created by fans and supporters. One ‘act’ – be it a flash mob, prank or what have you – is shown live while others are taped earlier in the week. Viewers then choose their favorite event, leading to the elimination of a celeb. The program is a collaboration between three Group companies: Mastiff Sweden, Mastiff Denmark and Miami-based RM 5to Elemento, with creative input from Zodiak Distillery and interactive support from the Group’s digital arm Neo Network in Italy.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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