Buyer’s Buzz: Target Entertainment Group

As Target Entertainment Group's head of acquisitions Ali Hill and acquisitions manager Georgie Eyre gear up for MIPTV, they share with realscreen what they're looking to acquire and what they'll be bringing to the market.
April 1, 2010

The catalog from London-based production and rights management company Target Entertainment Group includes a wide range of content that falls into the factual and entertainment categories, which is what Hill and Eyre will be looking for at MIPTV. ‘We’re looking across both travel and adventure, history, crime, and also U.S. factual entertainment stuff as well,’ says Eyre. ‘That works very well for us in the UK and in Europe.’

Long-running loose formats also work for Target. ‘We’re looking for the broad lifestyle arena that can run to volume,’ says Hill. ‘At the other end of the scale, crime and investigation has been a really good area for us in the past.’ Hill cites Back2Back Productions’ Josef Fritzl: Story of a Monster as an example of a successful title that benefited from the access the producers were able to get. ‘What we’ve found [successful] are the big [news] stories, which a production company can bring unprecedented access to.’

Besides broad lifestyle and access docs, talent is a big draw for Target’s team in appealing to U.S. and UK broadcasters. ‘Particularly for that lighter end of factual like [Kaboora Productions'] Extreme Tourist and some of our travel stuff – Jack Osbourne has been a great brand for us,’ says Hill. ‘He’s done five seasons in total in the UK so far and I think channels would like to find their own Jack Osbourne, someone that can appeal to a young but broad audience.’

L.A.-based Target production CCO Jenny Daly isn’t attending MIPTV, so Hill and Eyre will keep their eyes peeled for content to sell to U.S. broadcasters. According to Hill, they’ll be looking at distributor pickups, all rights internationally and paper formats, to try to place original productions in the U.S.

Target will also be launching three new shows in Cannes: the history event program Blitz Street from Impossible Pictures; military title Baker Boys – Inside the Surge, which aired on HDNet in the U.S. and the aforementioned adventure show, Extreme Tourist from Kaboora Productions.

About The Author
Jonathan Paul is a Toronto-based writer into creativity, content, advertising, tech, comics, video games, film, TV, time and space travel.