TV

WE tv widens focus with new slate

Rainbow Media's WE tv has announced its 2010-2011 slate, and with it, a new slant in its programming geared towards providing its female-skewing audience with a wider range of stories.
April 7, 2010

Rainbow Media’s WE tv has announced its 2010-2011 slate, and with it, a new slant in its programming geared towards providing its female-skewing audience with a wider range of stories.

‘This new slate underscores an important programming evolution for WE tv, expanding from its authoritative wedding niche to telling a wide range of stories about the various life stages of the modern woman,’ said John Miller, senior vice president of original productions & development for WE tv.

Among the non-fiction offerings in production for the channel are Girl Meets Gown, a 6 x 60 minute reality series featuring the exploits of the proprietors of two Texas bridal boutiques, produced by WE tv and AMS Pictures. For those who always wondered what really goes on in a retirement community, WE tv and Washington Square are producing Sunset Daze (10 x 30 minutes), which points its cameras at the fun-loving sexagenarian residents of Sun City in Arizona.

Also, Authentic Entertainment and WE tv are pairing up style-challenged mothers and daughters to make each other over in You’re Wearing That?!? (9 x 30 minutes). Speaking of mother and daughter teams, Melissa and Joan Rivers star in Mother Knows Best? (8 x 60 minutes), premiering in the fourth quarter of this year.

Also premiering in Q4 2010 is 8 x 60 minute series Downsized, featuring the nine-member Bruce family and produced by WE tv and Pie Town Productions. The series will follow how the family deals with the challenges brought on by the recession. Other family-oriented programming includes WE tv and ISH Entertainment’s Fix My Family (8 x 60 minutes), featuring psychiatrist Tara Fields, who will move in with a different feuding family each week to whip it into shape.

Returning to WE tv for a second season is Raising Sextuplets (8 x 60 minutes) from WE tv and Eric Schiff Productions. Original series in development include Wayne’s World (w/t), focusing on the women behind Las Vegas legend Wayne Newton and developed by Ping Pong Productions; Wild Flowers (w/t), also based in Las Vegas but following the exploits of a florist (developed by Leftfield Pictures); another entry into the ‘cakereality’ sub-genre, Staten Island Cakes (w/t), developed by Nancy Glass Productions and The Dr. Halligan Project (w/t), documenting the triumphs and travails of veterinarian Karen ‘Doc’ Halligan, and developed by PB&J Productions.

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