ITN Source has sold 500 minutes of content to China’s largest television broadcaster, China Central Television. ITN Source’s footage of the Expo, dating back to the 1939 World’s fair, will be included in CCTV’s The Legend of Expo. The 200 x 8-minute films are being produced to mark the launch of Shanghai Expo 2010. The shows will broadcast daily on CCTV-1, beginning on April 12 until the end of the Shanghai Expo on October 31.
- MIPCOM ’18