News

ITN Source sells World Expo content deal to CCTV

ITN Source has sold 500 minutes of content to China's largest television broadcaster, China Central Television. ITN Source's footage of the Expo, dating back to the 1939 World's fair, will be included in CCTV's The Legend of Expo. The 200 x 8-minute films are being produced to mark the launch of Shanghai Expo 2010. The shows will broadcast daily on CCTV-1, beginning on April 12 until the end of the Shanghai Expo on October 31.
April 8, 2010

ITN Source has sold 500 minutes of content to China’s largest television broadcaster, China Central Television. ITN Source’s footage of the Expo, dating back to the 1939 World’s fair, will be included in CCTV’s The Legend of Expo. The 200 x 8-minute films are being produced to mark the launch of Shanghai Expo 2010. The shows will broadcast daily on CCTV-1, beginning on April 12 until the end of the Shanghai Expo on October 31.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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