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ITN Source sells World Expo content deal to CCTV

ITN Source has sold 500 minutes of content to China's largest television broadcaster, China Central Television. ITN Source's footage of the Expo, dating back to the 1939 World's fair, will be included in CCTV's The Legend of Expo. The 200 x 8-minute films are being produced to mark the launch of Shanghai Expo 2010. The shows will broadcast daily on CCTV-1, beginning on April 12 until the end of the Shanghai Expo on October 31.
April 8, 2010

ITN Source has sold 500 minutes of content to China’s largest television broadcaster, China Central Television. ITN Source’s footage of the Expo, dating back to the 1939 World’s fair, will be included in CCTV’s The Legend of Expo. The 200 x 8-minute films are being produced to mark the launch of Shanghai Expo 2010. The shows will broadcast daily on CCTV-1, beginning on April 12 until the end of the Shanghai Expo on October 31.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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