News

DRG acquires primetime format ‘Treasure Tag’

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment's Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV.
April 12, 2010

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment’s Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV. Treasure Tag also boasts celebrity co-creators, with the Eurythmics’ Dave Stewart, and So You Think You Can Dance‘s Cat Deeley in attendance at MIPTV. The format is available for all territories, with interactive packages. Treasure Tag lets loose a pair of treasure hunters armed with mobile phones, loaded with ground-breaking technology, to solve clues, find the objects and bank as much cash as possible before the clock runs out.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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