News

DRG acquires primetime format ‘Treasure Tag’

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment's Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV.
April 12, 2010

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment’s Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV. Treasure Tag also boasts celebrity co-creators, with the Eurythmics’ Dave Stewart, and So You Think You Can Dance‘s Cat Deeley in attendance at MIPTV. The format is available for all territories, with interactive packages. Treasure Tag lets loose a pair of treasure hunters armed with mobile phones, loaded with ground-breaking technology, to solve clues, find the objects and bank as much cash as possible before the clock runs out.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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