Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment’s Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV. Treasure Tag also boasts celebrity co-creators, with the Eurythmics’ Dave Stewart, and So You Think You Can Dance‘s Cat Deeley in attendance at MIPTV. The format is available for all territories, with interactive packages. Treasure Tag lets loose a pair of treasure hunters armed with mobile phones, loaded with ground-breaking technology, to solve clues, find the objects and bank as much cash as possible before the clock runs out.
- RS West ’18