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DRG acquires primetime format ‘Treasure Tag’

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment's Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV.
April 12, 2010

Digital Rights Group has acquired the international distribution rights to Whizz Kid Entertainment’s Treasure Tag, and will launch the primetime entertainment format to international broadcasters at MIPTV. Treasure Tag also boasts celebrity co-creators, with the Eurythmics’ Dave Stewart, and So You Think You Can Dance‘s Cat Deeley in attendance at MIPTV. The format is available for all territories, with interactive packages. Treasure Tag lets loose a pair of treasure hunters armed with mobile phones, loaded with ground-breaking technology, to solve clues, find the objects and bank as much cash as possible before the clock runs out.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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