Formats

FremantleMedia brings fashion, food and formats to MIPTV

At its annual MIPTV breakfast, FremantleMedia offered up highlights of its MIPTV international slate, including the Magical Elves-produced Kell on Earth, a remastered and restored World at War, entertainment formats aplenty and a collection of competition shows.
April 12, 2010

At its annual MIPTV breakfast, FremantleMedia offered up highlights of its MIPTV international slate, including the Magical Elves-produced Kell on Earth, a remastered and restored World at War, entertainment formats aplenty and a collection of competition shows.

Among the new reality competition shows the global content creator/producer unveiled during the press conference is Look Who’s Cooking, in which five contestants are tasked with running a catering company for a week. Rob Clark, president of worldwide entertainment for FremantleMedia, described it as ‘The Apprentice meets Come Dine With Me.’

Other reality competition offerings include Young Professionals of the Year, which aired originally on BBC Three and pits workers around the world against others in their professions. My Name is Michael puts the spotlight on fans of pop icon Michael Jackson as they compete to see who best embodies younger and older versions of the star.

Reality formats brought to Cannes include Grow Up!, in which children are encouraged to expose less-than-exemplary examples of behavior from their parents in the interest of strengthening family bonds, and Who Does What?, a series from talkbackTHAMES that puts partners in couples to the test to ascertain just how much each one actually does around the house and within their relationships. Celebrity Quiz Night is a search for brainy celebs (seen in the UK as Chris Moyle’s Quiz Night), and She’s Got the Look, developed by TV Land, puts women over the age of 35 in a high-fashion model competition.

Also announced at the presser was FremantleMedia Enterprises’ global acquisition of the rights to Kell on Earth, the Magical Elves-produced reality show originally airing on Bravo in the U.S. that follows the exploits of fashion PR maven Kelly Cutrone. FME also announced the impending rerelease of the classic British TV series World at War, which will be launched in its restored glory in September of this year as an 11-disc DVD set and a nine-disc Blu-Ray collection.

‘[We] had a pretty good market at MIPCOM and are expecting to have a good market here as well,’ said FremantleMedia chief exec Tony Cohen, who also made it a point to mention the geographic origins of a few of the company’s most recent format offerings: Japan (Hole in the Wall), France (Take Me Out) and Romania (Look Who’s Cooking).

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