News

BET looks to expand African-American broadband access

BET Networks has announced it is working to connect the majority of African-Americans to broadband technology. BET has submitted a proposal to the Department of Commerce's National Telecommunications Information Administration (NTIA) to increase the adoption of broadband technology among African-Americans through its National Sustainable Broadband Adoption Project. BET will partner with the National Urban League, the Joint Center for Political and Economic Studies, and others with aims to close the 'digital divide' among key demographics. Only 59% of African-Americans have adopted broadband in the home compared to 67% of the overall U.S. population, which means that nearly 16 million of the 39+ million African-Americans have not adopted broadband. BET will have an aggressive two-year broadband awareness and adoption campaign targeting African-Americans using all of the network's media platforms.
April 19, 2010

BET Networks has announced it is working to connect the majority of African-Americans to broadband technology. BET has submitted a proposal to the Department of Commerce’s National Telecommunications Information Administration (NTIA) to increase the adoption of broadband technology among African-Americans through its National Sustainable Broadband Adoption Project. BET will partner with the National Urban League, the Joint Center for Political and Economic Studies, and others with aims to close the ‘digital divide’ among key demographics. Only 59% of African-Americans have adopted broadband in the home compared to 67% of the overall U.S. population, which means that nearly 16 million of the 39+ million African-Americans have not adopted broadband. BET will have an aggressive two-year broadband awareness and adoption campaign targeting African-Americans using all of the network’s media platforms.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search