Docs

‘Babies’ gets big marketing push

The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson's Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.
April 29, 2010

The opening film of Hot Docs, the Thomas Balmes-helmed Babies is getting the biggest push ever for a doc from marketers. Ten marketing partners are attached to the feature-length doc which follows four babies from around the globe for a year. Companies from Johnson’s Baby, Kodak and Pampers are lining up with the documentary, which aims to bring in an audience of new mothers.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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