TV

Channel 4′s Lygo heading to ITV Studios

ITV has named Kevin Lygo, most recently director of television and content at Channel 4, as managing director of its production arm, ITV Studios.
April 30, 2010

ITV has named Kevin Lygo, most recently director of television and content at Channel 4, as managing director of its production division, ITV Studios. ‘A clear outcome of the ongoing strategy review is the importance of our in-house production arm to the future of ITV’s business,’ said ITV chief executive Adam Crozier. ‘Kevin’s appointment underlines our commitment to ensuring home-grown content stays at the heart of our business and our focus on attracting the very best creative talent, both on and off-screen, to ITV. His track record in finding hit programs and exploiting content will be invaluable as ITV focuses on improving its hit rate across all platforms – television, online and mobile.’ Series that flourished under Lygo at Channel 4 include Come Dine With Me, One Born Every Minute, Jamie’s School Dinners, Supernanny, Ramsey’s Kitchen Nightmares and Deal or No Deal. ‘ITV Studios is one of the most successful commercial producers in the UK and owns some of the biggest brands in TV,’ said Lygo. ‘Our goal is to keep those programs fresh and relevant, develop new hits and exploit the full value of those properties across all platforms in the UK and internationally.’

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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