TV

Lyle’s got the Look

As a long-time TV exec and co-founder of the Format Recognition and Protection Association (FRAPA), David Lyle is a veritable fount of wisdom and expertise when it comes to formats.
May 1, 2010

As a long-time TV exec and co-founder of the Format Recognition and Protection Association (FRAPA), David Lyle is a veritable fount of wisdom and expertise when it comes to formats. Now, as president of Fox Look, he’ll be using that experience to propel international licensing and production of unscripted programming from Fox Broadcasting Company and Fox Cable Networks.

Officially launched at MIPTV, Fox Look has as part of its long-term mandate plans to license formats internationally, and will be endeavoring to establish partnerships with international prodcos to produce unscripted formats, or establish new production entities in assorted territories to create local versions of proven U.S. programs. Lyle says the idea behind launching the division was in play ‘in one form or another for about six months.

‘I’d been talking [with Fox Networks Group] about ways that Fox might be able to have more input in the international exploitation of their product,’ he says. ‘I guess Fox has put their money where my mouth is.’

Most recently serving as president of Fox Reality Channel, in his new role Lyle reports to FNG chairman and CEO Tony Vinciquerra and will work with Marian Edwards, president of international television. The new unit will also look after legacy titles from the Twentieth Century Fox library, such as Temptation Island, Beauty and the Geek, Big Fat Obnoxious FiancĂ© and Celebrity Spelling Bee, ‘looking for ways to keep them vigorous and fresh,’ Lyle says.

‘There’s stuff in the pipeline, so it’s about presenting that in the best possible way to market, and then finding new products within the family of Fox Broadcasting Company and the studios [Fox Television Studio and Fox 21],’ he adds, with Fox Look also looking to, ‘wherever it’s worthwhile, pick up other U.S. unscripted material and bring that to market.’

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