Fox International Channels (FIC) is launching a U.S. domestic feed for its Spanish-language lifestyle channel Utilisma. The channel, which airs 100% original lifestyle content, has been available in the U.S. via a domestic feed, but FIC is launching the domestic feed in response to a demand for original Spanish-language lifestyle programming is sees in the country. Leading up to the U.S. domestic launch the channel has been ramping up its original content with well known talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries. Some of the channel’s key programming include Design Shop which features the creation of unique objects for the home; Beauty Plan which, through host and Mexican soap opera star Manola Diez, provides beauty tips and examines different styles; and Make it Simple which looks at simple ways to tackle crafty projects.
- IDFA ’17