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888 launches branded games for Endemol Italy

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol's global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol's branded games will operate under 888's license in Italy.
May 14, 2010

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol’s global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol’s branded games will operate under 888′s license in Italy.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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