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888 launches branded games for Endemol Italy

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol's global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol's branded games will operate under 888's license in Italy.
May 14, 2010

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol’s global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol’s branded games will operate under 888′s license in Italy.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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