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888 launches branded games for Endemol Italy

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol's global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol's branded games will operate under 888's license in Italy.
May 14, 2010

Online gaming company 888 and Endemol Italy have entered into a strategic partnership to launch a line up of branded games. The joint venture aims to capitalize on the burgeoning Italian market. 888 will have the exclusive online use of Endemol’s global brands in the Italian market, including Big Brother and Deal or No Deal. The joint venture aims to launch in the second half of 2010. Endemol’s branded games will operate under 888′s license in Italy.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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