TV

Talpa acquires stake in Mir Reality

John de Mol's Talpa Media has announced the acquisition of a minority stake in Russian reality producer Mir Reality.
May 17, 2010

John de Mol’s Talpa Media has announced the acquisition of a minority stake in Russian reality producer Mir Reality. This makes Talpa the first outside shareholder in the company. Mir’s MD Vladimir Utin and creative director Simon Tucker hold the majority shares. Utin set up the company in 2006 with UK TV exec Tucker. Mir is know for creating local versions of successful international formats such as Faking It, Dragon’s Den and Beauty and the Geek. Regrading the deal, John de Mol said, ‘Next to the fact that Russia is the biggest country in the world, it’s also Europe’s fastest-growing media market. For us the stake in Mir is a great way to establish a partnership with a top producer who already proves how to adapt BBC and other international formats to the Russian taste.’

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