Rasha Drachkovitch, co-owner and president of the L.A.-based 44 Blue Productions, is known for his adventurous side, which is reflected in the type of programs that he produces. Drachkovitch has entered the world’s most dangerous prisons, traveled with military elites and he’ll be following pirate hunters next.
Drachkovitch and his wife Stephanie co-founded 44 Blue Productions in 1984. The production house has been responsible for over 1,000 hours of documentary, reality, sports and travel and lifestyle programming. Some of the highlights of 44 Blue’s wide range of output include Mega Movers for History, Style Networks’ Peter Perfect and Behind Bars: Inside the World’s Toughest Prisons for A&E.
44 Blue Productions has also carved out a niche for itself by delving into the prison system, with the MSNBC series Lockup: Inside America’s Prisons, which spawned Lockup: Raw; Lockup: Extended Stay and Lockup: World Tour.
The desire to track down the best stories has led to scary exploits all around the world. Drachkovitch has been shot at in Soweto, chased down by the Yakuza in Tokyo, and was the first Western producer ever to film inside both Chinese and Russian maximum-security prisons.
Drachkovitch is a panelist on June 3′s Factual Entertainment Forum session Making the Brand. The panel explores what goes into turning a production company into a brand unto itself: how fact ent producers can define their companies and stay true to their visions while also expanding their companies’ capabilities.