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CIMG and Buongiorno!Digital bring E! to mobile

E! Entertainment Television will be launched on localised European mobile sites after an agreement was reached between Comcast International Media Group and Buongiorno!Digital, a mobile marketing and advertising agency in Europe. The joint venture will bring E! Entertainment's entertainment news, original series and red carpet coverage to European mobile users via free iPhone applications.
May 26, 2010

E! Entertainment Television will be launched on localised European mobile sites after an agreement was reached between Comcast International Media Group and Buongiorno!Digital, a mobile marketing and advertising agency in Europe. The joint venture will bring E! Entertainment’s entertainment news, original series and red carpet coverage to European mobile users via free iPhone applications.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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