Canadian broadcaster CTV Ltd. has applied to the Canadian Radio-television and Telecommunications Commission (CRTC) for an amendment to MuchMusic’s broadcast license that would see lifestyle programming become part of the channel’s nature of service. As seen in the application, published May 21 on the CRTC site, the broadcaster states that such an amendment ‘will better position MuchMusic to adapt to the business realities of audience fragmentation and changing technologies.’ CTV is also seeking to amend the specialty channel’s level of Canadian programming. The current condition of license states that MuchMusic has to commit not less than 60% of the broadcast week to the distribution of Canadian programs and that Canadian content has to air 50% of the time from 6:00 p.m. to midnight ET during each broadcast week. CTV has applied to amend that level to not less than 55% of the broadcast year. Also, CTV wants to amend MuchMusic’s amount of music video clip programming from its current minimum of 50% to a new minimum of 25%.
- SXSW ’17