A new factual series fronted by design expert Debbie Travis will be making its way to the Canadian Broadcasting Corporation (CBC) this fall, as announced at a presentation last week of the pubcaster’s fall schedule.
There was little maneuvering to be done for the fall as the Ceeb showcased a tested and proven schedule peppered with hits like Battle of the Blades, Dragons’ Den and The Rick Mercer Report during a snazzy presentation May 20 at its Toronto headquarters.
The only newcomers to CBC’s primetime lineup are the factual series All For One, fronted by Travis, who will celebrate unsung heroes in Canadian communities; and the sitcom Men with Brooms, based on the Paul Gross curling film of the same name.
Travis will air her show Sundays at 9 p.m. following the sophomore season of ratings-winner Blades, while Brooms will take over the Monday 8:30 p.m. slot – formerly held by Little Mosque on the Prairie – following the results episode of Blades. Both cases show CBC’s confidence in factual smash Blades as being a strong lead-in.
CBC TV’s general manager Kirstine Stewart hopes the family-friendly premise of Blades will help boost viewership for Brooms.
‘The reason I paired them together is to see if that family [audience] that’s into Blades and hockey and figure skating, if they will again grasp the comedy of something that’s based on another sport,’ she said following after the upfront presentation.
Despite various programming cuts last year, the Ceeb is coming off a strong 2009-10 season with one million-plus viewers (2+) for several of its series including Dragons’ Den and Blades up against U.S. fare.
Fellow conventional Canadian networks CTV, Global and Rogers will unveil their fall schedules this week.