Comcast International Media Group will be working with Australia’s activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete’s wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience’s interest in sportsmen’s WAGs. Casting for the show will begin soon, for both judges and competitors.
- MIPCOM ’18