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CIMG sells ‘WAG Wars’ into Australia

Comcast International Media Group will be working with Australia's activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete's wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience's interest in sportsmen's WAGs. Casting for the show will begin soon, for both judges and competitors.
June 8, 2010

Comcast International Media Group will be working with Australia’s activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete’s wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience’s interest in sportsmen’s WAGs. Casting for the show will begin soon, for both judges and competitors.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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