News

CIMG sells ‘WAG Wars’ into Australia

Comcast International Media Group will be working with Australia's activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete's wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience's interest in sportsmen's WAGs. Casting for the show will begin soon, for both judges and competitors.
June 8, 2010

Comcast International Media Group will be working with Australia’s activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete’s wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience’s interest in sportsmen’s WAGs. Casting for the show will begin soon, for both judges and competitors.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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