News

CIMG sells ‘WAG Wars’ into Australia

Comcast International Media Group will be working with Australia's activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete's wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience's interest in sportsmen's WAGs. Casting for the show will begin soon, for both judges and competitors.
June 8, 2010

Comcast International Media Group will be working with Australia’s activeTV to adapt and develop the format WAG Wars. CIMG has announced that it has sold the exclusive format rights for the territory of Australia to activeTV for the competition series starring athlete’s wives and girlfriends (WAGs). ActiveTV hopes to tap into Australian audience’s interest in sportsmen’s WAGs. Casting for the show will begin soon, for both judges and competitors.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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