A new partnership has formed in an effort to carry on ‘The Crocodile Hunter’ Steve Irwin’s legacy and educate about wildlife. FremantleMedia have partnered with Australia Zoo and Terri, Bindi and Robert Irwin on new TV projects, distribution, home entertainment, consumer products, live events and digital platforms. As part of the deal, FremantleMedia has been appointed as the international multi-platform entertainment partner.
Existing brands Australia Zoo, Crocodile Hunter, Bindi the Jungle Girl, Wildlife Warriors, and The Steve Irwin Wildlife Reserve have been part of initial discussions. The deal respects the rights of the current partners and provides a platform for future development of the brands globally.