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FremantleMedia forms partnership with Australia Zoo and Steve Irwin’s family

A new partnership has formed in an effort to carry on 'Crocodile Hunter' Steve Irwin's legacy and educate about wildlife. FremantleMedia have partnered with Australia Zoo and Terri, Bindi and Robert Irwin on new TV projects, distribution, home entertainment, consumer products, live events and digital platforms.
June 9, 2010

A new partnership has formed in an effort to carry on ‘The Crocodile Hunter’ Steve Irwin’s legacy and educate about wildlife. FremantleMedia have partnered with Australia Zoo and Terri, Bindi and Robert Irwin on new TV projects, distribution, home entertainment, consumer products, live events and digital platforms. As part of the deal, FremantleMedia has been appointed as the international multi-platform entertainment partner.

Existing brands Australia Zoo, Crocodile Hunter, Bindi the Jungle Girl, Wildlife Warriors, and The Steve Irwin Wildlife Reserve have been part of initial discussions. The deal respects the rights of the current partners and provides a platform for future development of the brands globally.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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