NBC Universal has announced that Jason Klarman has been promoted to president of Oxygen Media. Effective immediately, Klarman will oversee Oxygen’s original programming and development teams in addition to his previous duties as general manager of the network.
Klarman will continue to report to Lauren Zalaznick, president, NBC Universal Women & Lifestyle Entertainment Networks. ‘His ability to deliver a message that cuts through the clutter along with keen business acumen has driven the incredible double digit growth at Oxygen these past two and a half years. His unlimited creativity will continue to drive the outsized success that Oxygen has enjoyed under his command,’ said Zalaznick in a statement.
Having been in the GM role for the net since its acquisition by NBC Universal in November of 2007, Klarman completed a full network rebrand in his first year, introducing the ‘Live Out Loud’ tagline. Under Klarman, the net has seen double and triple digit growth across every platform, with the cable network growing 119% among women 18-34 and 85% among women 18-49, according to Nielsen Galaxy Explorer. Since 2008, 100 new advertisers have partnered with Oxygen Media, with the network’s total revenue increasing by more than 30%. Klarman also oversaw the launch of OxygenLive, a social media initiative in which viewers can discuss and react to programming as it airs. Oxygen says OxygenLive helped propel double-digit ratings increases for season four of The Bad Girls Club. Klarman was also responsible for the strategic scheduling and launches of some of the net’s more popular franchises, such as Dance Your Ass Off and Tori & Dean: Home Sweet Hollywood.
Previously, Klarman was EVP, marketing and digital at Bravo, where he was instrumental in creating Bravo Media, and extending the Bravo brand into new commercial territories, such as digital, e-commerce, publishing and licensing. In 2005, he led Bravo’s rebrand, introducing the net’s signature talk bubble and ‘Watch What Happens’ tagline.