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‘Who Do You Think You Are?’ sells across Scandinavia

Outright Distribution, the commercial distribution arm of the Shed Media group, has made several sales of the U.S. version of Wall to Wall's Who Do You Think You Are? across Scandinavia.
June 10, 2010

Outright Distribution, the commercial distribution arm of the Shed Media group, has made several sales of the U.S. version of Wall to Wall’s Who Do You Think You Are? across Scandinavia. The sales follow the news that American broadcaster NBC has commissioned a second season, which is currently in production. Sweden’s SVT, Denmark’s DR, Norway’s NRK, Iceland’s 365 and MTV3 in Finland have all acquired the show, while SVT, DR, MTV3 and 365 have also picked up some of the BBC UK episodes. Additionally, SVT has commissioned the third series of its local version, and DR and NRK are both in production on their first local versions. Nordisk Film has optioned the format to produce an original version for the Finnish territory. The Scandinavian broadcasters will air the U.S. version alongside their local versions.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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