Lifetime Networks has announced the addition of veteran programming exec Gena McCarthy to the team. McCarthy has been named SVP reality and alternative programming for the network where she will oversee the company’s strategy and implementation for all development and production of unscripted content.
McCarthy was most recently SVP development and production for Discovery Channel where she managed the creation of primetime series, specials and franchises including Pitchmen, The Colony, Ghost Lab and Swamp Loggers, and during her earlier tenure at the channel between 2004 and 2006, McCarthy executive produced such Discovery hits as Dirty Jobs, MythBusters and Deadliest Catch. Between 2006 and 2008 she was VP, development and production for WEtv and she worked in programming and production at TLC from 1998 to 2004.
‘We are thrilled Gena is joining the Lifetime team,’ said Lifetime’s executive VP, entertainment, JoAnn Alfano. ‘Gena’s long track record of building successful reality franchises in the cable industry is extraordinary, and we look forward to her spearheading our long term unscripted strategy and growth.’
In May of this year, after much speculation, the network announced the appointment of History’s Nancy Dubuc as president and GM of Lifetime, while she remains at History in the same capacity. Lifetime Entertainment Services officially merged with AETN last August.
McCarthy will take up her new position at Lifetime July 6, 2010.