The Canadian Radio-television and Telecommunications Commission (CRTC) has given its blessing to former CHUM CEO Jay Switzer’s application for four new Category 2 channels. The CRTC approved all four HD channels on July 2, opening the door for Switzer – on behalf of an as-yet unnamed corporation – to proceed with the launch of the properties.
The first two channels, Velocity and Adventure, are both action-oriented and male-targeted, with Velocity focusing more prominently on programming with a ‘fast-paced fictional plot featuring car chases, explosions, special effects or martial arts.’ Both channels will feature programming that includes classic and contemporary film, series, miniseries, TV movies and magazine-style shows.
The other two, Kiss and The Love Channel, are geared more toward the ladies, featuring romantically themed programming including films, TV movies, series, miniseries and magazine-style shows.
As stated in the conditions of license, programming for each channel will also include material that fits within the ‘long form documentary,’ ‘analysis and interpretation’ and ‘reporting and actualities’ categories as stipulated by the CRTC in its specialty services regulations.
The CRTC will grant the licenses once the final requirements have been met, including documentation that ‘an eligible Canadian corporation has been incorporated in accordance with the application in all material respects,’ an agreement with at least one licensed distributor has been arranged and that the applicant presents a written statement that it is prepared to start operations ‘at the earliest possible date.’