Joanna Shields, VP EMEA of Facebook, will be delivering a keynote address at this year’s edition of MIPCOM, slated for October 4-8. Shields will be discussing the intersection between social media and the entertainment business, while providing insight on Facebook’s business models for content. Shields, who was previously chief executive of Bebo, was originally slated to deliver a shared keynote presentation with Shine Group CEO Elisabeth Murdoch at MIPTV, as Shields was hired on by Shine to act as CEO of a digital entertainment and format division. Shields left the position after a matter of months to move to Facebook.
- MIPCOM ’16