UK-based Shed Media Group is launching a factual entertainment division, Watershed, to be headed up by current Ricochet creative director Mark Rubens.
The focus of Watershed TV will be to create what the company is calling ‘television with real purpose,’ through factual entertainment formats spotlighting social or current affairs issues. In a press release, Shed also said the new company will provide a vehicle for the group to concentrate on creating ‘the next generation of global hit formats like Supernanny, Who Do You Think You Are and World’s Strictest Parents.’
At Shed-owned Ricochet, Rubens has overseen the award-winning Blood, Sweat and T Shirts/Takeaways/Luxuries franchise on BBC3 and Too Big to Walk on Channel 4, which was picked up in the U.S. as Fat March for ABC. ‘This is an exciting opportunity for me to focus on devising and developing new formats and brands and building a new branch of the Shed business,’ he said via the statement. ‘I will be trying to come up with entertaining and popular ways of dealing with important issues and stories, as we did with Blood Sweat and T Shirts.’
‘From the award winning Blood, Sweat… franchise, to shows that have crossed the Atlantic like Fat March, Mark has proven his ability to create hit formats,’ said Shed Media Group CEO Nick Southgate.
The new company will be based out of the Shed Media office in London, and will be looking for a new development team and one senior executive. The news of the new division follows the recent announcement regarding the appointment of former BBC One commissioning editor Jo Ball as managing director of Ricochet.