Film

YouTube announces $5 million fund to help finance content

In a posting on YouTube's company blog, YouTube partner development manager George Strompolos announced that the online video portal has established a US$5 million 'partner grant program' that will 'catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.'
July 9, 2010

In a posting on YouTube’s company blog, YouTube partner development manager George Strompolos announced that the online video portal has established a US$5 million ‘partner grant program’ that will ‘catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.’ YouTube plans to select deserving recipients by analyzing criteria such as video views, subscribers, growth rate, audience engagement and production expertise. Once contacted, the content creators can then submit a proposal to YouTube which will then be judged according to ‘signals which include projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers.’ Recipients can then use the grant monies to invest in better cameras, increase production and post-production values, or expand staff. ‘The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation,’ wrote Strompolos.

Funds distributed the grant will be recouped through recipients’ future YouTube revenue shares. ‘We’ve been amazed by the creativity and resourcefulness of many of our partners,’ said Strompolos via the post. ‘Some, operating on shoe string budgets, have been able to produce incredible videos, generate substantial revenues and command an audience that rivals that of network television.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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