TV

IFTA reaches agreement with Comcast, NBCU

The Independent Film & Television Alliance (IFTA) has reached an agreement with Comcast Corporation and NBC Universal to provide enhanced opportunities for programming from independent producers on NBCU's broadcast and cable networks, as well as Comcast Cable's VOD and online platforms.
July 12, 2010

The Independent Film & Television Alliance (IFTA) has reached an agreement with Comcast Corporation and NBC Universal to provide enhanced opportunities for programming from independent producers on NBCU’s broadcast and cable networks, as well as Comcast Cable’s VOD and online platforms. A summary of the agreement was filed with the FCC today (Monday, July 12), and while there are no guarantees attached to the agreement, IFTA president-CEO Jean Prewitt says, ‘We are hopeful it will provide solid opportunities for independent producers and NBCU/Comcast to work together in the future, and that other vertically integrated media companies will also embrace it.’ Within the agreement, Comcast and NBCU have agreed to work with IFTA to schedule an annual development presentation for up to 200 independent producers to outline its upcoming scripted and unscripted programming needs; take at least 15 pitches for the cable group and at least 20 pitches for the broadcast group in the six months following that presentation, and allocate funds dedicated to development of new projects from indie producers. The bulk of the NBCU commitments will be applicable for a four-year period, beginning on June 1, 2011, pending closure of the Comcast and NBCU joint venture.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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