TV

IFTA reaches agreement with Comcast, NBCU

The Independent Film & Television Alliance (IFTA) has reached an agreement with Comcast Corporation and NBC Universal to provide enhanced opportunities for programming from independent producers on NBCU's broadcast and cable networks, as well as Comcast Cable's VOD and online platforms.
July 12, 2010

The Independent Film & Television Alliance (IFTA) has reached an agreement with Comcast Corporation and NBC Universal to provide enhanced opportunities for programming from independent producers on NBCU’s broadcast and cable networks, as well as Comcast Cable’s VOD and online platforms. A summary of the agreement was filed with the FCC today (Monday, July 12), and while there are no guarantees attached to the agreement, IFTA president-CEO Jean Prewitt says, ‘We are hopeful it will provide solid opportunities for independent producers and NBCU/Comcast to work together in the future, and that other vertically integrated media companies will also embrace it.’ Within the agreement, Comcast and NBCU have agreed to work with IFTA to schedule an annual development presentation for up to 200 independent producers to outline its upcoming scripted and unscripted programming needs; take at least 15 pitches for the cable group and at least 20 pitches for the broadcast group in the six months following that presentation, and allocate funds dedicated to development of new projects from indie producers. The bulk of the NBCU commitments will be applicable for a four-year period, beginning on June 1, 2011, pending closure of the Comcast and NBCU joint venture.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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