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Parthenon Media Group to back CGI shop 422 South

Parthenon Media Group, the parent company of Parthenon Entertainment, has committed to backing Bristol-based CGI and visual effects studio 422 South.
July 14, 2010

Parthenon Media Group, the parent company of Parthenon Entertainment, has committed to backing Bristol-based CGI and visual effects studio 422 South (the team behind Drain the Ocean, among other series and specials). The two companies have worked together frequently over the years and the move gives Parthenon Media Group the opportunity to extend its Bistrol-based operations. Parthenon will provide financial backing to 422 South as well as introduce the studio into the global coproduction network. 422 Creative Director and co-founder Andy Davies-Coward states that he expects the company to expand and attract top talent and maintain its mix of clients, which include producers at the BBC, ITV and U.S. networks.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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