This past February Kim Kardashian and California-based prodco Bunim/Murray Productions brought Simon Huck and Jonathan Cheban, two New York and LA-based PR gurus, to E!. The one-off special SPINdustry connected with audiences significantly enough to entice E! to order an eight-episode series featuring the duo, titled The Spin Crowd and debuting in August.
Jeff Jenkins, Bunim/Murray’s EVP entertainment and programming and executive producer on the project, says Kardashian, who works with the prodco on Keeping Up With the Kardashians, brought the Command PR team to Bunim/Murray, suggesting they’d make great television. Now, Huck and Cheban’s interactions with celebrity clients will follow Kardashian on E! when the fifth season of her own series premieres in August.
Picking up where the special left off, The Spin Crowd is a fly-on-the-wall look at the lives of Huck and Cheban as they open up their LA-office and break in their new staff. ‘Over the course of the season, they – and the audience along with them – really get to know these four beautiful women they’ve hired and there are some characters,’ says Jenkins. He cites as an example a romance that sparks up for one of the new staff members that had Jenkins ‘following it like I was watching General Hospital.’
While the new staff members are a big part of the program, Jenkins says the real draw is still Huck and Cheban, who make for an interesting team. ‘Some days they’re brothers and best friends and others they’re literally ready to murder each other,’ says Jenkins. ‘It’s very funny but it can get very emotional.’
With the Paris Hiltons, Kim Kardashians and Lauren Conrads of the reality TV world striking chords with viewers, Jenkins feels it’s about time there were leading male characters for audiences to connect with. ‘I think Jonathan and Simon are going to bring something completely new that is missing from the landscape,’ he says. ‘It’s going to be a breath of fresh air to have these two new guys who we can go on this ride with.’