News

G4 becomes 4G during Sprint promotion

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel's wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which is just the demo that Sprint is hoping to target.
July 22, 2010

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel’s wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which caters to the demo that Sprint is hoping to target.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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