News

G4 becomes 4G during Sprint promotion

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel's wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which is just the demo that Sprint is hoping to target.
July 22, 2010

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel’s wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which caters to the demo that Sprint is hoping to target.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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