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G4 becomes 4G during Sprint promotion

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel's wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which is just the demo that Sprint is hoping to target.
July 22, 2010

The New York Times reports that the Comcast-owned G4 channel has agreed to switch its name for a week to 4G in co-ordination with an advertising campaign for Sprint Nextel’s wireless Internet service. The name change, which affects logos and shows, begins on July 26. The marketing move brings attention to the male-skewing network, which caters to the demo that Sprint is hoping to target.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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