News

Realscreen’s Branded Entertainment Forum coming to New York in October

Realscreen announces a one-day event designed to deliver intelligence and opportunity for producers eager to learn more about branded content in the factual arena.
July 26, 2010

Realscreen is proud to unveil the Branded Entertainment Forum ­­- a one-day, high-level program designed to deliver leading-edge strategies and best practices for the development and production of unscripted/factual brand-funded entertainment.

The program is being developed with expert guidance from advisory board chair, Doug Scott, President, OgilvyEntertainment and our very impressive advisory board:

Dean Baker, Managing Director, JWT Entertainment, JWT London

Michael Davies, President, Embassy Row

Cameron Death, VP Digital Content, NBC Universal

Carolyn Everson, Corporate Vice President, Global Advertising Sales & Trade Marketing, Microsoft

Jae Goodman, Chief Creative Officer, Creative Artists Agency

Jon Kamen, Chairman & CEO, @radical.media

Kevin McAuliffe, VP Branded Entertainment Group, NBC Universal Cable Entertainment

Guy McCarter, Managing Director, Green Room Entertainment, OMD USA

Evan Shapiro, President, IFC tv & Sundance Channel

Peter Tortorici, CEO, GroupM Entertainment

Global brands and their marketing agency partners will have a unique opportunity to meet with production company and network programming executives interested in co-developing and producing original unscripted programming.

The realscreen Branded Entertainment Forum takes place Monday, October 25th, 2010 in New York City. For more information and details on how to register, visit http://brandedentertainment.realscreen.com.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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