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Universal Networks International launches Diva Universal in Asia

Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.
August 5, 2010

Universal Networks International, the global channels division of NBC Universal, has dropped Hallmark Channel and replaced it with Diva Universal across 21 Asian countries. The move is part of a rebrand on five flagship brands, Syfy Universal, DIVA Universal, 13th STREET Universal, Universal Channel and Studio Universal. The Diva Universal channel will provide a mix of drama and reality shows, like season two of The Biggest Loser Asia, Fashion Show and Top Chef, for its female skewing target demographic.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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