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Starcom and BermanBraun ink $100 million deal to produce digital content

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday.
August 18, 2010

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday. The four-year deal, which is expected to be announced today, is not exclusive but will give the Chicago-based agency first dibs on sponsorship for digital content on BermanBraun-produced websites, including Wonderwall.com, Glo.com, a political site for MSNBC and a beauty site. Starcom’s clients include Coca-Cola, Procter & Gamble and Wal-mart. Starcom execs are hailing the deal as a game-changer for ad spending online, an arena that major advertisers have traditionally been hesitant to substantially invest. BermanBraun was founded three years ago by ex-Paramount Pictures and Fox Broadcasting exec Gail Berman and Lloyd Braun, ex-Disney and Yahoo.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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