BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday. The four-year deal, which is expected to be announced today, is not exclusive but will give the Chicago-based agency first dibs on sponsorship for digital content on BermanBraun-produced websites, including Wonderwall.com, Glo.com, a political site for MSNBC and a beauty site. Starcom’s clients include Coca-Cola, Procter & Gamble and Wal-mart. Starcom execs are hailing the deal as a game-changer for ad spending online, an arena that major advertisers have traditionally been hesitant to substantially invest. BermanBraun was founded three years ago by ex-Paramount Pictures and Fox Broadcasting exec Gail Berman and Lloyd Braun, ex-Disney and Yahoo.
- MIPCOM ’18