TV

Starcom and BermanBraun ink $100 million deal to produce digital content

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday.
August 18, 2010

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday. The four-year deal, which is expected to be announced today, is not exclusive but will give the Chicago-based agency first dibs on sponsorship for digital content on BermanBraun-produced websites, including Wonderwall.com, Glo.com, a political site for MSNBC and a beauty site. Starcom’s clients include Coca-Cola, Procter & Gamble and Wal-mart. Starcom execs are hailing the deal as a game-changer for ad spending online, an arena that major advertisers have traditionally been hesitant to substantially invest. BermanBraun was founded three years ago by ex-Paramount Pictures and Fox Broadcasting exec Gail Berman and Lloyd Braun, ex-Disney and Yahoo.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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