TV

Starcom and BermanBraun ink $100 million deal to produce digital content

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday.
August 18, 2010

BermanBraun has inked an ad deal worth $100 million with media giant Starcom Media Vest, according to a report in the New York Times Tuesday. The four-year deal, which is expected to be announced today, is not exclusive but will give the Chicago-based agency first dibs on sponsorship for digital content on BermanBraun-produced websites, including Wonderwall.com, Glo.com, a political site for MSNBC and a beauty site. Starcom’s clients include Coca-Cola, Procter & Gamble and Wal-mart. Starcom execs are hailing the deal as a game-changer for ad spending online, an arena that major advertisers have traditionally been hesitant to substantially invest. BermanBraun was founded three years ago by ex-Paramount Pictures and Fox Broadcasting exec Gail Berman and Lloyd Braun, ex-Disney and Yahoo.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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