Hardcore Pawn, the first series to come out of RDF USA since Natalka Znak came on board, has scored the highest ratings ever for truTV. Two million viewers tuned in to watch Hardcore Pawn, which now claims the title as most-watched series premiere ever on the network. One million viewers in the adult 18 to 49 demo watched the premiere, and 568,000 men aged 18 to 49 tuned in. The new series’ second episode also drew in solid numbers. The RDF USA series gives a behind-the-scenes peek at Detroit’s American Jewelry and Loan pawn shop.
- RS West ’18