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truTV’s ‘Hardcore Pawn’ has record-setting debut

Hardcore Pawn, the first series to come out of RDF USA since Natalka Znak came on board, has scored the highest ratings ever for truTV.
August 18, 2010

Hardcore Pawn, the first series to come out of RDF USA since Natalka Znak came on board, has scored the highest ratings ever for truTV. Two million viewers tuned in to watch Hardcore Pawn, which now claims the title as most-watched series premiere ever on the network. One million viewers in the adult 18 to 49 demo watched the premiere, and 568,000 men aged 18 to 49 tuned in. The new series’ second episode also drew in solid numbers. The RDF USA series gives a behind-the-scenes peek at Detroit’s American Jewelry and Loan pawn shop.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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