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truTV’s ‘Hardcore Pawn’ has record-setting debut

Hardcore Pawn, the first series to come out of RDF USA since Natalka Znak came on board, has scored the highest ratings ever for truTV.
August 18, 2010

Hardcore Pawn, the first series to come out of RDF USA since Natalka Znak came on board, has scored the highest ratings ever for truTV. Two million viewers tuned in to watch Hardcore Pawn, which now claims the title as most-watched series premiere ever on the network. One million viewers in the adult 18 to 49 demo watched the premiere, and 568,000 men aged 18 to 49 tuned in. The new series’ second episode also drew in solid numbers. The RDF USA series gives a behind-the-scenes peek at Detroit’s American Jewelry and Loan pawn shop.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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