TV

TLC.com and Volkswagen launch online partnership

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster's online family and travel content, including a new webseries called The Great Getaway.
August 18, 2010

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster’s online family and travel content, including a new webseries called The Great Getaway. The five-episode series will roll out over the next three months and follow the exploits of the seven-member Woods family as they hit the road in Sedona, Arizona in a Volkswagen Routan minivan. Through video journal-style updates, the family will recount their journey with the vehicle’s product features integrated into the content. The show was created and produced by TLC.com and VW’s media agency of record, Deutsch, Los Angeles.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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