TV

TLC.com and Volkswagen launch online partnership

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster's online family and travel content, including a new webseries called The Great Getaway.
August 18, 2010

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster’s online family and travel content, including a new webseries called The Great Getaway. The five-episode series will roll out over the next three months and follow the exploits of the seven-member Woods family as they hit the road in Sedona, Arizona in a Volkswagen Routan minivan. Through video journal-style updates, the family will recount their journey with the vehicle’s product features integrated into the content. The show was created and produced by TLC.com and VW’s media agency of record, Deutsch, Los Angeles.

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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