TV

TLC.com and Volkswagen launch online partnership

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster's online family and travel content, including a new webseries called The Great Getaway.
August 18, 2010

TLC.com and Volkswagen have announced an online sponsorship that will see the automaker sponsor the broadcaster’s online family and travel content, including a new webseries called The Great Getaway. The five-episode series will roll out over the next three months and follow the exploits of the seven-member Woods family as they hit the road in Sedona, Arizona in a Volkswagen Routan minivan. Through video journal-style updates, the family will recount their journey with the vehicle’s product features integrated into the content. The show was created and produced by TLC.com and VW’s media agency of record, Deutsch, Los Angeles.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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