TV

Cineflix Intl. hires CABLEready exec for LatAm, Iberia sales

After spending a decade with the Norwalk-based distributor CABLEready, Sabrina Ayala is leaving the company to become Cineflix International Distribution's vice president of Latin America and Iberia sales and acquisitions.
August 19, 2010

After spending a decade with the Norwalk-based distributor CABLEready, Sabrina Ayala is leaving the company to become Cineflix International Distribution’s vice president of Latin America and Iberia sales and acquisitions.

Ayala joined CABLEready fresh out of grad school in 2000 as a program sales associate before becoming director of programming and eventually vice president of sales and marketing, her most recent position. She will start at Cineflix International on Aug. 30 and work out of the London-based factual entertainment distributor’s New York office.

After a decade with the company, Ayala was ready to make a move and couldn’t pass up the chance to continue growing her relationships in Latin America and Iberia. ‘It was amazing experience but it was time for me to make a change,’ she says.

While at CABLEready Ayala’s clients included most major pan-regional studios’ Latin American offices including NBC Universal, Turner, Discovery and HBO. Her top client in Spain was private broadcaster La Sexta, a station not known for factual entertainment. She hopes to continue to build on those relationships at Cineflix.

‘Cineflix is growing in new genres, one being formats, so I would like to find some opportunities for local production,’ she says. ‘In Latin America in particular, there is a lot of incentive financially for local production, so I hope to be able to open up some doors for the company in that sense.’

‘We are thrilled that Sabrina has decided to join us at Cineflix International,’ said Paul Heaney, president and managing director of Cineflix International, in a press release. ‘She has an impressive track record in distribution,programming and marketing. I can not think of a better person to anchor our presence in Spanish and Portuguese speaking countries.’

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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