TV Land recently made news with the announcement of Forever Young, a reality series coming to the network from 3 Ball Productions and Ashton Kutcher’s prodco Katalyst. It’s a team with past experience in working together: TV Land’s EVP of original programming, Keith Cox, had previously worked with 3 Ball Productions on The Big 4-0, and had also produced Beauty and the Geek with Katalyst and 3 Ball. ‘When JD [Roth, 3 Ball CEO] spoke to me about this Eyeworks format Forever Young, and he wanted to reteam with Ashton again, we thought it’d be perfect for us,’ says Cox.
The six-episode series aims to pair septuagenarians with 20-somethings in a reality competition that will highlight what these two different age groups do and don’t have in common. Cox was on board with the show because it’s a unique idea and has great storytelling, but also importantly, comedy.
‘Ashton is known for these social experiments and that certainly worked with Beauty and the Geek,’ Cox says. ‘He has a comedy background and 3 Ball likes comedy in a lot of their shows too. In both our scripted and non-scripted shows, we’re looking for humor.’
Forever Young is currently being cast right now, with plans to shoot this year for a premiere in 2011.
For a network that re-airs classic episodes of Bewitched, I Love Lucy and The Cosby Show, a key component of all new original programming is a sense of humor. Original fiction series Hot in Cleveland carries the tone of the sitcoms, while reality series Harry Loves Lisa, which follows married actors Harry Hamlin and Lisa Rinna, and the upcoming Forever Young illustrate TV Land’s unscripted approach.
‘With Harry Loves Lisa, we have two celebrities that have been together a long time in Hollywood with two different points of view,’ Cox says. ‘That’s the beauty of the show, and with Forever Young we’ll have two very different points of view as well, with characters in their 70s and 20s.’
TV Land’s non-fiction slate also includes model competition series She’s Got the Look, from Fly on the Wall Entertainment. Its third season debuts on August 25 with a new city as a backdrop, Los Angeles, a new host, Brooke Burke, and new judge, model Roshumba Williams. Harry Loves Lisa returns on October 6.