News

Seven moves to three channels with male network 7mate

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons' Family Jewels and Life After People. The target demo is males aged 16 to 49.
August 20, 2010

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons’ Family Jewels and Life After People. The target demo is males aged 16 to 49.

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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