News

Seven moves to three channels with male network 7mate

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons' Family Jewels and Life After People. The target demo is males aged 16 to 49.
August 20, 2010

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons’ Family Jewels and Life After People. The target demo is males aged 16 to 49.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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