The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons’ Family Jewels and Life After People. The target demo is males aged 16 to 49.
- MIPCOM ’16