News

Seven moves to three channels with male network 7mate

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons' Family Jewels and Life After People. The target demo is males aged 16 to 49.
August 20, 2010

The male demographic will have a new channel to watch in Australia, with the news that broadcaster Seven will launch a new digital channel called 7mate. The HD channel will kick off on September 25 with coverage of the Australian Football League Grand Final. The channel will carry non-fiction fare like Jersey Shore, Pawn Stars, Gene Simmons’ Family Jewels and Life After People. The target demo is males aged 16 to 49.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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