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BET changes perception of NASCAR with new docu-series

BET's new docu-series Changing Lanes looks for diversity in NASCAR, the second largest sport in America, as it searches for the next great minority or female race car driver. ESPN.com talks to Max Siegel, the man behind the series and the owner of the NASCAR Revolution Racing team. The series is a production from BET Networks, NASCAR, NASCAR Media Group, 10 x 10 Entertainment and The 909 Group.
September 1, 2010

BET’s new docu-series Changing Lanes looks for diversity in NASCAR, the second largest sport in America, as it searches for the next great minority or female race car driver. ESPN.com talks to Max Siegel, the man behind the series and the owner of the NASCAR Revolution Racing team. The series is a production of BET Networks, NASCAR, NASCAR Media Group, 10 x 10 Entertainment and The 909 Group.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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