Following the recent acquisition of RDF Media Group by Zodiak Entertainment, a global rebranding will now place the companies under the Zodiak Media Group (ZMG) banner.
David Frank will head up ZMG as CEO. The new, global superindie will have its official launch at MIPCOM in early October. The company says the plan is to discontinue the group brands that previously made up the group in favor of Zodiak-designated regional and operational divisions while retaining all the local production brand names. Thus, RDF Media Group, Marathon Group, Magnolia Group and Zodiak Television Group will cease to exist, while brand names Marathon, Magnolia, RDF Television and others will continue to exist as local and international prodcos. The company says it will release more details soon on the new divisional structure.
‘The rebranding of the group and the move to a new divisional structure based on the Zodiak name will enable us to operate more effectively as a group and leverage greater value from the scale of our combined businesses and our geographical spread,’ said Frank. ‘A strong Zodiak brand will assist our local companies. We want to think globally and deliver locally.’
As for RDF USA, it has merged with Zodiak’s U.S. operations to become Zodiak USA. Grant Mansfield, who came to Los Angeles earlier this year after a period as RDF’s London-based group director of factual, entertainment and comedy, is CEO of Zodiak USA, and senior management, including chief creative officer Natalka Znak, EVP of current Claire O’Donohoe and EVP of development Mike Duffy, will also be transitioning to the new company.
‘We’ve had an incredibly busy and exciting year, selling and producing new shows and winning pickups from networks,’ said Mansfield. ‘The Zodiak deal gives our broadcast and cable clients access to hundreds of formats, both scripted and unscripted, from around the world.’
Also, the former rights divisions of RDF and Zodiak are merging to become Zodiak Rights, to be headed by Matthew Frank and with operations continuing in London and Paris.