Discovery Communications has been recognized by the Clinton Global Initiative (CGI), set up by former President Bill Clinton in 2005 to bring together global leaders to form innovative solutions to global challenges. The CGI is giving the nod to Discovery’s multimedia, multi-year science initiative, ‘Be The Future,’ which supports President Obama’s science, technology, engineering and mathematics (STEM) education priorities. The former president also honored Discovery Communications president and CEO David Zaslav, along with other business and non-profit leaders.
Discovery has also announced that Head Rush, Science Channel’s hour of commercial free programming aimed at middle-school students and a cornerstone of ‘Be the Future,’ has posted double and triple-digit gains in key kid demos in its four weeks on air. The block, hosted by MythBusters‘ Kari Byron, will continue to air weekdays and on Saturdays.
Discovery Education is adding new Head Rush content to its Discovery Education streaming service’s STEM Connect module.
- MIPCOM ’16