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4Rights launches ‘Come Dine With Me’ licensing program

Channel 4's 4Rights and ITV Studios Global Entertainment are launching a multi-platform licensing program for Come Dine With Me, which will include book publishing, kitchen gifts, DVDs, magazine tie-ins and online and mobile applications. ITV Studios Global Entertainment's merchandising and licensing division will manage merchandising rights as a non-exclusive licensee and ITV will launch the brand at Brand Licensing Europe in London. The DVD rights of the cookery series have also been licensed to ITV Studios Home Entertainment, with the first DVD, Come Dine With Me - The Tasty Bits, to be released in November.
Publishing deals have also been struck by 4Rights, with publisher Transworld releasing Come Dine With Me - Special Occasion in the spring and BBC Magazines creating a special Come Dine With Me Festive Entertaining supplement included with the BBC's olive Magazine this November.
Lastly, the Come Dine With Me iPhone application will launch in late 2010. Come Dine With Me is produced by ITV Studios for Channel 4.
September 30, 2010

Channel 4′s 4Rights and ITV Studios Global Entertainment are launching a multi-platform licensing program for Come Dine With Me, which will include book publishing, kitchen gifts, DVDs, magazine tie-ins and online and mobile applications. ITV Studios Global Entertainment’s merchandising and licensing division will manage merchandising rights as a non-exclusive licensee and ITV will launch the brand at Brand Licensing Europe in London. The DVD rights of the cookery series have also been licensed to ITV Studios Home Entertainment, with the first DVD, Come Dine With Me – The Tasty Bits, to be released in November.
Publishing deals have also been struck by 4Rights, with publisher Transworld releasing Come Dine With Me – Special Occasion in the spring and BBC Magazines creating a special Come Dine With Me Festive Entertaining supplement included with the BBC’s olive Magazine this November.
Lastly, the Come Dine With Me iPhone application will launch in late 2010. Come Dine With Me is produced by ITV Studios for Channel 4.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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