CABLEready has announced two veteran execs will be added to the company, as part of the company’s global expansion strategy. The company announced that Peter De Jong, most recently AETN’s director of programming, is joining CABLEready as VP sales and marketing, and David Fox and Associates’ CEO David Fox is setting up a joint venture with CABLEready. The JV will focus on sourcing original Canadian programming, both library and properties in advanced development, for international distribution. Fox will also serve as a marketing and financial advisor at CABLEready.
- SXSW ’17